Focus on the right people and enrolling more members is as easy as 1-2-3:

1: ELITE CONSUMERS: the top 10% income households in your zip codes.

2: NEW RESIDENTS: people that have recently moved into your zip codes.

3: FORMER MEMBERS: past members still residing in your zip codes.

At outperformance we merge the latest data mining technology with 46 years of fitness facility marketing experience.

Simply put, we target the prospects most likely to buy what you offer.

Data is the new coal. And leveraging AI to mine it is what we do. We create for each client a database that targets the people listed above.*

*Our data cloud currently contains 137 million plus verified prospects.

Meet Pablo Escobar.

In the 1980’s Pablo was selling 20 billion dollars of cocaine into the United States every year.

All that cash needed to be laundered through what appeared to be legitimate businesses.

To accomplish this, a partnership was created with the largest chain of fitness facilities in the country.

This partnership gave birth to the non-commit monthly dues membership. Prior to the 1980’s memberships required pre-payment for at
least one year. Members were committed and cancellations were rare.

However, with the non-commit monthly dues membership, a member could cancel at any time.

Keeping the cancelled member on the books,
created a gap to move money through.

This was an ingenious plan for cleaning money!

By the end of the decade other operators, most of which had no intention of laundering money, were adopting this high cancellation rate model.

And while, this model worked for Pablo and his partners, it was fatally flawed for most operators.

This dilemma continues.

Pablo’s model was designed to launder money while killing cash flow for anyone running a legitimate business.

We can show you how to remove this fatal flaw,
while dramatically increasing cash flow.

A recent lawsuit exposed that over 50% of all social media likes are generated by computer robots known as bots.

Since we cannot enroll bots, it’s time to take a hard look at the money spent on these platforms.

Could this money be better spent?

The answer is YES!

Instead of giving money to billion dollar social media corporations, give it to the most important people in your facilities: your members and staff.

We can show you how.

Maybe someday we will all be replaced by bots, but until then it’s actual people who determine our success or failure.

Rebating and rewarding your members will result in an immediate increase in cash flow. Allowing you to outperform all expectations. To find out more about this proven strategy, call us now.

outperformance

45 Rockefeller Plaza
20th Floor
New York NY 10111
212.683.7204